Social media marketing

Copy and design for social media

I write social media copy and design graphics for DimeCuba. I also create content for my own project, Habla Inglés con IA.

My role
Copywriting, graphic design and audiovisual content
Project
DimeCuba · Personal project: Habla Inglés con IA
Status
Published work
Focus & tools
Canva · ChatGPT · Google Flow

Editorial content adapted for the feed

These published DimeCuba graphics cover news, community stories and recipes. My contribution combines the wording of the post with its visual presentation: headline, image, brand identity and call to action.

Account performance: August 2026

The following figures describe DimeCuba’s social accounts, comparing August with July 2026. My role covers content and creative work; paid advertising is managed by another person. The account results reflect the combined activity of the team.

Views across DimeCuba accounts: July and August 2026
AccountJulyAugustChange
Facebook4,767,0447,009,848+47.0%
Instagram305,293399,319+30.8%
TikTok USA203,288206,452+1.6%
YouTube45,76094,740+107.0%

Source: DimeCuba KPI and engagement reports, July–August 2026. Views may include repeated viewing and paid distribution; they should not be added together as unique audience or attributed solely to my work.

Reading beyond the view count

The picture was mixed: Instagram reach grew 80.6%, while interactions fell 11.3%. Facebook link clicks fell 46.6%. TikTok USA interactions rose 51.7%, while reach fell 0.9%. On YouTube, viewing time rose from 285 to 401 hours, but estimated average view duration declined.

These differences matter when evaluating content: a larger view count does not by itself demonstrate more traffic, better engagement or more sales.

A personal content project

Habla Inglés con IA brings together my interest in content, language learning and applied AI. The social project uses the handle @hablainglesconia. Its WhatsApp learning assistant is currently in testing.

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